Reebok is challenging everyone to “Be More Human” with a powerful statement: “When we test our physical limitations, we transform our entire lives.”
It sounds like a direct quote from Team GR3EN Athlete George "Rocky" Piwko, a top 12 semi-finalist to become the face of Reebok One’s 'Be More Human' campaign. The adaptive athlete was born without his right hand, but he doesn’t use that as an excuse. He uses it to inspire others that there’s always a way. “I was bullied as a kid because I was born without my right hand” explains the driven CrossFit Douglasville Owner, Coach and Competitor. “Once I found weight training my life was forever changed. I found a way to adapt my training and see results. I coach my athletes every day to realize that anything can be overcome with adaption and will to believe they can do anything. I live to be this example!”
Fitness gave Rocky’s life purpose, getting him on track from a debilitating back injury that led to a dark period of weight gain and addiction. Rocky adds “I believe that through fitness we can all 'become more human'! I am an example of that because finding fitness is what saved me from obesity and addiction and that is as human as it gets!”
GR3EN is proud that Reebok recognizes Rocky as a role model. He’s the perfect person to represent this empowering campaign and you can help! You can vote for Rocky now through September 1st, once every 24 hours. Vote at this link.
The humble athlete doesn’t want to be “the face” for selfish reasons. He views it as an honor and a platform to showcase the adaptive world. In his words, “We are all athletes, we all have some sort of adaptation or something to overcome -- that's what makes us human! Through that maybe we can come together and realize that we are all striving to do the best we can! We need to encourage and empower each other.”
To view Rocky’s I Am More Human video, go to this link.
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